Sunshine Apples

QUESTION No. 1 Discuss the macro surroundal influences on blitheness Apples. The organisations macro-environment consists of half dozen major forces that variant opportunities and pose threats to the organisation: demographic, economic natural, technological, political and social ethnic (Kotler et al., 2001). These factors are less controllable by an organisation exclusively affect the consumers expects as wellspring as the marketing managers decisions everywhere the marketing mix variables. Therefore, sunniness Apples must monitor the macro-environment. In the monitoring of the environment, the company exit find fads, trends or mega trends. These fads, trends and mega trends sort opportunities and pose threats, to which the firm must response. 1.1.         Demographic The demographic environment is of major interest to marketers because it involves people, and people recognise up market. By looking the demographic environment, Sunshine Apples notify see the trends of the Australian cosmos growth, Australian aged creation structure, Australian geographical shifts in state, ethnic diversity, educational groups and business firm pattern. The community growth Australian population has kept growing during 1998-2003. The change magnitude population is mainly contributed toward net everywhereseas migration. According to Australia dresser of Statistic, Australian population will still have prodigious build up in next decade. The increasing population will farm/bring the increasing demand of food. Therefore, thither will be some opportunity, especially for the food producers. Sunshine Apples will need to raise the quantity of output apples to be able to bring home the bacon the increasing demand (see vermiform appendix 1-5). The aged population structure According to Australian sanction Statistic, between 1901 and 2001 Australias population aged 65 eld and over has notable increase from 4 percent to 12.7 percent. On the o ther hand, the proportion of aged less than ! 15 historic period population fall from 35.1 percent in 1901 to 20.3 percent in 2001. This reflects Australias population structure is throwting aged (ABS, 2004). Kotler (2001)... If you want to get a full essay, order it on our website: BestEssayCheap.com

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