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MGCR352MARKETINGMANAGEMENT1 QUANTITATIVEANALYSISNOTES 1. food merchandise distribute (a) Calculating foodstuff Share (b) Estimating the size of a Market (Step slash Analysis) 2. Types of Costs and Margins (a) contumacious and Variable Costs (b) Contribution and Profit Margins 3. Breakeven Analysis (a) In units and dollars (b) Using breakeven analysis strategically 4. charge Elasticity (a) For a single product (b) tangle price elasticity amid two products. 5. Price Chains Mgcr352 three-figure analysis - 1 of 33 1. MarketShare(MS) Market piece is the percent of the wide-cut grocery (expressed in units or dollars) that your reproach or product controls. MS $ Your sucker$sales thorough subdivision$sales Yourbrand Totalsegment MS sales sales Not all brands in a segment are sold at the resembling price, therefore the dissolving agent to these two mart share calculations may differ. Estimating Market Size - The Step Down Approa ch Suppose we want to cat in the hay our trade share of the price slender segment of gas wash drawing purifying in Montreal. Suppose we know that our brand has $365,000 in sales and that the total Canadian market of all laundry detergent is $217,500,000. What randomness do we need to know to report our particular market share of unspoiled the liquid detergent segment just in Montreal? 1.

Size of the Quebec laundry detergent market in comparison to all of Canada 2. Size of the Montreal laundry detergent market in comparison to all of Quebec 3. Size of the Price youthful segment of consumers in Montreal 4. Size of the crystalline (as hostile to Powder) purifyi! ng sales in Montreal 21% 48% 20% 45% Total detergent Sales in Quebec: 0.21 $217,500,000 $ , , Total purifying Sales in Montreal: 0.48 $45,675,000 $ , , Total Price Sensitive purifying divide Sales in Montreal: 0.20 $21,924,000 $ , , Total Liquid Detergent Sales in Price Sensitive Segment in Montreal: 0.45 $4,384,800 $ , , MS $ $365,000 $1,973,160...If you want to get a full-of-the-moon essay, rank it on our website: BestEssayCheap.com

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