Specific Strategies Used by JetBlue Research Proposal

Specific Strategies Used by JetBlue - Research Proposal Example Almost all information can be accessed online and it would, therefore, save a customer the need to have to go to the customer care service desk to always make inquiries and get assistance. People would opt for saving when making choices other than just having empathy for a given brand. The use of social network has enabled Jet Blue to effectively influence buyers and maintain good and lasting customer relationships. Jet blue gives critique to customer’s voices and that is what lead to the establishment of the software that helps the analysts to have better insights of feedbacks obtained from customers. This helps in making critical decisions driven to ensure full customer satisfaction in the bid to fight competition from other airline service providers (Parekh, 2012). Marketing is a process which involves all the necessary steps to ensure final sales. It involves planning, pricing, promotion, distribution and sales that ensure the satisfaction of both the customers and the producers, in terms of profits and consumer satisfaction. The general concept of marketing lays emphasis on selling satisfaction other than just selling the products. It involves determining the needs and wants of customers and giving out more desirable outcomes than any other competitors, in trying to achieve the organizational goals. JetBlue as an airline company acts to provide customers with the best flight services and this they achieve through a number of ways such as offering compensations and seeking customer feedbacks after service delivery (Brizek, 1998). This makes it clear that the airline is giving more concern about the kind of products they offer. They measure whether their outcomes are close or up to those desired by their customers. The type of products offered is the key concern for this organization. It is for this concept of products that they are going far in trying to save costs for their customers by conducting online marketing and providing full information and inquiries through their network. This is done in order to facilitate quality products in terms of the services.