What Is Content Analysis? What Are The Strenghts And Weaknesses Of This Method?

[Author s Name][Tutor s Name][Class]02 June 2008 suffice AnalysisIn his book , Babbie devotes the whole chapter to the and digest of study abbreviation in sociology . nitty-gritty epitome is the study of recorded military personnel communion theory (Babbie 328 . The list of possible sum summary sources includes Web pages , speeches , poems intelligence operations , and scour paintings (Babbie 328 . Content analysis does not solely investigate the contentedness and the essence of the mass media it critically examines the occupation of the content culture across a wide pluck of accessible spheres . The recognize to understanding content analysis is in the way motley sociological issues ar presented in divers(prenominal) sources of human communication (e .g , how often a item news publishes articles about womenIn s ociology , content analysis displays several important strengths prototypical , Wright writes that it is relatively low-cal to gain access to the publication or source to be studies (74 . Second , content analysis allows structure an inexpensive vocalisation test . Third , content analysis produces relevant numeric results , and is easily replicable in various companionable environments . As a result , the external validity of content analysis in sociology becomes undeniable . However the chosen smack (source ) is not incessantly representative of the population group to be exploreed . Content analysis makes special emphasis on the decimal characteristics of human relationships helplessness to explain the quality of these relationships in full stop . Content analysis can be time-consuming (e .g .

when the research worker needs to try and process information from many newss or TV sources Content analysis is connected to sampling bias , when a researcher motivations to make generalizations for artifacts of a particular type (Shortell If such artifacts are unavailable , the choice of the sample group becomes biased . lastly , content analysis is fair another type of statistical research , which provides us with an perspicacity into people s social leave at a assumption moment of time it describes , alone does not explain the patterns of social behaviorWorks CitedBabbie , E . The Basics of societal look for , 4th discrepancy . Wadsworth Publishing , 2007Shortell , T . Content Analysis 2006 . Principles of Social Research 02 June 2008HYPERLINK http /soc19 .courseserve .info ?q node /20 http /soc19 .courseserve .info ?q node /20Wright , C .R . Mass communication theory : A Sociological Perspective McGraw-Hill College1986PAGEPAGE 2 Author s Name...If you want to thrum a full essay, order it on our website: BestEssayCheap.com

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